A nice little article I read on AdvertisingAge about the HP attempting to help save companies money with their “Hit Print Intelligently”. I liked this for two reasons:
1) I think the print ad is awesome.
2) It’s a pretty good idea for the company to take on. Helping businesses (in a time where things aren’t so good for business) save money printing and save money on their energy bills.
Pretty genius. Why didn’t more people think of this before?