Are commercials/ads using Easter eggs to increase interest in/notice of products?
Easter Egg = A seemingly miniscule Tactic to increase social media discussion about a product. When something seemingly irrelevant is slipped into an ad with the intention of inciting viewers to ask “Did anyone else notice that?” in the blogosphere, social media networks, etc. Buzzworthy Easter Eggs.
Case in Point: Totino Rolls.Food for idiots. IdiotProof.
The little kid leaves the smart phone in the freezer (the fact that he puts it in the freezer either hints at the fact that he’s an idiot or is in as an Easter egg for a talking point.