My goodness graphics in hair advertising is awfully effective

Growing up, I remember seeing the images of hair strands from Pantene Pro-V advertising. The “microscopic” evidence that the product turned brittle, damaged hair to smooth and silky cuticles.

Of course, that’s just effective marketing. Those images are just designed, not actual electron microscope images. (At least i’m pretty sure they’re not). But that doesn’t change the fact that I do visualize the ends of my hair looking similar to the “before” microscope images from Pantene and the strands transforming into the “after” images once I use a quality product.

Which brings me to the point of this entry. For the first time, I have just seen a TV commercial for “Clear Hair and Scalp”. Never heard of this product before. However, seeing the graphic they attached to the commercial has made me realize how foolish I’ve been for thinking that my ends where the problem. By using an image of a tree, the advertiser conveys that it’s the ROOTS that make for a healthy head of hair. Much like tree roots (properly watered and maintained)  ensure the health of limbs, leaves, fruit, etc.

Anyways, when I saw the graphic, I was pretty much sold. So, I hit the internet to find reviews (standard procedure), and found a site where I can get a free sample if I liked them on facebook. That statement will lead to a blog post on it’s own, but I digress.

Apparently, Unilever has rolled out this product to The States, having already marketed it successfully in 42 other countries. 

The appeal: The appeal (and perhaps the reason I would buy) is the approach. A product for the scalp? Not many hair products come to mind that cater to the skin on my head. On a quick think of the subject, the only other one I can say (targeted to a mass audience) is Head and Shoulders. Others verge on the medicinal (Neutrogena T-Gel for example). While there are quite a few products for African-Americans that are specifically created for scalp care, I’m not too sure about mass produced one.

So, not just another shampoo product, but the first time in a while a graphic was used to explain a simple concept that may just entice me enough to buy. Though, I’m probably one of very few who are interested in the promise of this product because of a graphic and not because of Heidi Klum. Who, by the way, I didn’t even know was in the ad.

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