I know I do.
Last year, Audi’s “Escaping the confines of modern luxury” Super Bowl spot was (and still is) my favorite Super bowl commercial. Not because it was clever, but because it genuinely changed my viewpoint on Mercedes. More importantly, it got me to feel that luxury in youth (and in the future) could be more aligned with Audi than it could with Mercedes. To be fair, I’m already partial to Volkwagan vehicles to begin with (Volkswagan as a whole has historically executed their advertising quite well), but I had never really given a thought to Audi.
Now, the ad didn’t want me to go out and buy an Audi immediately (nor could I, considering I’m probably not the target market for Audi), but it sparked within me a desire to try and strive to one day drive in non-antiquated notions of luxury.
For that reason, I’m really looking forward to what Audi will bring us this year in Super Bowl advertising. Ad Age has a list of advertisers scheduled for the game, with details seemingly updated regularly.