Failure with products after ad launch

No amount of money put towards the advertising for a product can prevent it from being the butt of a joke once it fails. Case in point: Apple’s “Do not disturb” iPhone feature.

Do not disturb.

Do not disturb. Indefinitely.

The spot for this feature (all over social media currently) shows Serena and Venus Williams playing table tennis in a dream the narrator is having. The point is that the DND feature will let the narrator continue to enjoy the dream instead of being bothered by pesky phone calls.

DND enables an user to specify a certain time where phone calls will not come through at all (unless you identity individuals that are exempt from this feature). And then a glitch made the app unable to turn off. Which of course

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