Oreo puts out ad in real time during a black out during the Superbowl…

And to think I get grief from creative teams when I have a small client request that needs to be turnaround in 24 hours.

Oreo responds in real time with Superbowl blackout ad.

Oreo’s response to the blackout at the Superbowl, moments after the stadium lost power.

Well done Oreo. Real time creative responses for brands could be just one specialty agencies can provide to push brand (and messages) further.

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