Recently, the statement was made that certain individuals were being asked to perform tasks or get information that was “outside their world”. The statement was made with disdain, as it certain individuals simply can’t be asked to do anything that is not in their wheelhouse.
My career history is pretty clear. Previously I worked in design, and now I’m on the account side. I like knowing different “worlds” in this industry. Some people don’t, and I can definitely agree if it hinders their own responsibilities.
However, considering that advertising/marketing/publishing/ad agencies are changing, it would behoove anyone in these industries to attempt to learn more skills than those currently under their responsibilities or wheelhouse.
I’ve never been one to just aspire to do one thing. When I was designing ads, I became interested in the entire process of publishing/production. If you’re not becoming interested in areas beyond yours in an ever evolving industry, you may find yourself at a disadvantage as the years unfold.