Can Facebook’s Topic Data help make more bust-conscious shirts available?

I hope so, because shirt gape is a problem and the struggle is real.

No matter how expensive or powerful the bra, if I were a size appropriate button-up shirt, it’s not going to fasten it too much further above my navel. Not without incident anyway. Thus, camisoles get called into action if I need to wear an Oxford.

Luckily, I work in an environment where I don’t need to business attire all the time, but this is actually an issue when the occasion does arise. It’s shirt gape, and I’m not the only person who deals with it (though I only recently discovered I wasn’t alone).

#WomenProblems

#WomanProblems

Too many button-up shirts gape or bunch. I’d love to buy tops that fit perfectly without any additional assembly needed, as I don’t buy clothes just to sew/staple them later. Why can’t this issue be solved without accessories, DIY options or specially made Shirts that are a little too expensive for being a shirt?

Maybe it finally can.

Companies discover consumer concerns and general experiences through market research (focus groups, interviews, surveys, etc).  With the introduction of social media, companies are able to peek into the problems and experiences people have and why by looking at conversations taking place on twitter, instagram, and even the blogosphere. Social media has helped companies gain access into genuine organic conversations from real people the world over about their daily lives and everything they encounter. Using this information, brands ideally improve related issues with products/services, or understand how to better tailor their communication efforts.

Enter Facebook Topic Data. Introduced this week in the US and UK, it aims to provide companies even more insight into what possible brand/product/service experiences people are having by letting them see what people are saying on Facebook about their brand or possible brand related experiences.

Will The Gap see our pain and make a shirt that doesn't have "the gap"?

Will The Gap see how widespread “shirt gape” is and make more tops that don’t have “the gap”?

 

The biggest concern with this, of course, is privacy. Do you really want your musings on facebook (shared only with friends) made public to a company who just wants to better sell to you?

To that concern, Facebook is making any information shared with companies anonymous, so brands won’t be able to determine who exactly has said what. However, Josh Constine from TechCrunch shares:

Still, the idea that their private status messages to friends will fuel better ad targeting may irk some Facebook users. There’s no opt-out, and the only way to keep data totally private is to either set posts to be visible to “only me” or not post at all.

Yea, I’d be irked by this as well. That being said, I’d be lying if I didn’t say that one result I’d like to see from all of this is that other women talk about the shirt gap problem on FB, and clothing companies take that as a hint that there’s enough of a market for them to provide button-up shirts that address this issue. In all stores. And not just online.

Who knows. Maybe I’ll be able to start buying Oxford shirts again. I honestly gave up altogether.

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