Can Facebook’s Topic Data help make more bust-conscious shirts available?

I hope so, because shirt gape is a problem and the struggle is real.

No matter how expensive or powerful the bra, if I were a size appropriate button-up shirt, it’s not going to fasten it too much further above my navel. Not without incident anyway. Thus, camisoles get called into action if I need to wear an Oxford.

Luckily, I work in an environment where I don’t need to business attire all the time, but this is actually an issue when the occasion does arise. It’s shirt gape, and I’m not the only person who deals with it (though I only recently discovered I wasn’t alone).



Too many button-up shirts gape or bunch. I’d love to buy tops that fit perfectly without any additional assembly needed, as I don’t buy clothes just to sew/staple them later. Why can’t this issue be solved without accessories, DIY options or specially made Shirts that are a little too expensive for being a shirt?

Maybe it finally can.

Companies discover consumer concerns and general experiences through market research (focus groups, interviews, surveys, etc).  With the introduction of social media, companies are able to peek into the problems and experiences people have and why by looking at conversations taking place on twitter, instagram, and even the blogosphere. Social media has helped companies gain access into genuine organic conversations from real people the world over about their daily lives and everything they encounter. Using this information, brands ideally improve related issues with products/services, or understand how to better tailor their communication efforts.

Enter Facebook Topic Data. Introduced this week in the US and UK, it aims to provide companies even more insight into what possible brand/product/service experiences people are having by letting them see what people are saying on Facebook about their brand or possible brand related experiences.

Will The Gap see our pain and make a shirt that doesn't have "the gap"?

Will The Gap see how widespread “shirt gape” is and make more tops that don’t have “the gap”?


The biggest concern with this, of course, is privacy. Do you really want your musings on facebook (shared only with friends) made public to a company who just wants to better sell to you?

To that concern, Facebook is making any information shared with companies anonymous, so brands won’t be able to determine who exactly has said what. However, Josh Constine from TechCrunch shares:

Still, the idea that their private status messages to friends will fuel better ad targeting may irk some Facebook users. There’s no opt-out, and the only way to keep data totally private is to either set posts to be visible to “only me” or not post at all.

Yea, I’d be irked by this as well. That being said, I’d be lying if I didn’t say that one result I’d like to see from all of this is that other women talk about the shirt gap problem on FB, and clothing companies take that as a hint that there’s enough of a market for them to provide button-up shirts that address this issue. In all stores. And not just online.

Who knows. Maybe I’ll be able to start buying Oxford shirts again. I honestly gave up altogether.

What listicle lovers have longed for: ListiClock.

I was in the midst of completing a client project one day, when I pondered a mechanism that would spout out a list of listicles for every moment of the day. That’s essentially why I go to BuzzFeed half the time anyways.

And I went today and saw this puppy:

This is clockmode. From BuzzFeed.

This is clockmode. From BuzzFeed.

“Hmm.” I thought to myself. “Perhaps I shall click it and see what it does.” And I did. What did I find?

All your listicle needs in one handy location.

All your listicle needs in one handy location.

A Listicle Widget. This displays a listicle for every second of the day. For all your listicle needs.

Now, I personally think this thing is genius. It’s a partner piece. For those who don’t understand how the “partners” at BuzzFeed works, it means that an advertiser is providing this service via BuzzFeed in hopes that you associate this brand as a key provider of all the things in your life that make it fun and worth living. In that respect, it’s great.

Now what I would like to see is a ListiClock that churns out a new listicle for every second of the day. Many of those listicles I’ve already read. That’s not sad, is it?

Social media is not a career.

Jason Nazar (co founder of DocStoc) is barely out of his twenties. Yet, he so eloquently verbalizes some of the better advice that I think some individuals in their twenties need. It’s nuggets of wisdom that I think are hard to live by for some individuals.

All, of course, abide by all of them because I am perfect.* However, there’s one that stands out the most to me. It’s this jewel right here:

Your long term plan in social media may or may not work out...

Your long term plan in social media may or may not work out…

I’m not so sure I would agree with this. Communication and technology changes rapidly, yes, but not keeping up with any current marketing tactics or vantages (in this case, social media) will place you out of a lot of opportunities. That being say, I don’t think that the ONLY discernible skill or experience one should have should exist solely in the world of social media.

The other nuggets, I believe, should be taken up by everyone no matter your industry. He also gives networking advise that many individuals (myself included) really need to hone up more.

*Perfection not confirmed.

General Motors post great news, and good SM engagement.

My favorite car brand, Chevrolet, has some great news regarding Spark. According to Autoblog, the car exceeded sales projections by 35% during the last 12 months.

GM found a "Spark" of sales with Chevy hatchback. /terrible joke

GM found a “Spark” of sales with Chevy hatchback. /terrible joke

This is pretty impressive considering that profits from larger vehicles (trucks and SUV’s) are the main profit center for GM and other domestic automakers. News of the sales figures put me in the mood to look up car prices and fantasize about my next car purchase. I’ve stated before on this blog that Chevrolet is my favorite car brand (the marketing combined with the chic/smooth driving experience won me over long ago), but that a new car purchase is a bit further in the future for me. However, I’ve been looking into the GM Card to put towards the inevitable future. Up to $1,500 saved on a new Malibu sounds pretty great. Then I got to thinking: Why have I not seen any annoying commercials to signup for a GM Card?

The Chase “Fan for the ceiling” commercial has broken down many a potential consumer I’m sure (I know of at least two individuals who signed up for it after seeing the commercials at least 50 times), so why no barrage of GM Card commercials?

I’m not sure, but with the ability to earn 3% towards a new Chevy and 1% cash back, the GM Flexible Earnings Card seems like the next best card to take a 80’s movie song, make it annoying, and watch the applications roll in.

Sidenote: The social media efforts for GM Card are on point as well. The facebook page is filled with actual interesting content (questions that aren’t trying to sell to me at all) and proper customer service responses. In the social media world, especially for advertising, “If content is king, quality is queen.”



The boob-job of social media: Bought twitter-followers

To my genuine surprise, reportedly 71% of Lady Gaga’s twitter base is paid for.

On the one had, it looks like you reach a lot of folks. On the other, isn’t the whole point engagement? I’m thinking “paid for” twitter followers don’t do a heck of a whole lot than inflate your numbers.

Sold! To the buyer who really doesn't want to engage with anyone and is kinda missing the point.

Sold! To the buyer who really doesn’t want to engage with anyone and is kinda missing the point.

For some, the numbers game is a lucrative or psychological one. Celebrities, may need to seem extremely popular to avoid becoming the subject of gossip saying their popularity is on the decline. Fine. However, if you’re Lady Gaga with way too many people adoring you (for reasons I don’t understand), you shouldn’t need any “padding” for your situation. Nonetheless, padding will always help. The more followers she has, the more records she can sell (potentially). And the more followers she has, the more willing others are willing to follow her (potentially).

When the “paid-followers” question is posed for bloggers like myself, or others that work to actual influence and engage with the public, how does paying for followers help? In a sea of people putting money toward plastic surgery (or buying followers), people who work on their personality rather than physical attributes (working on providing quality content and joining relevant conversations instead of inflating numbers) may last longer and get more out of the actual engagement that twitter allows for.

Would I ever spend money to twitter followers? I think I would have to answer that question in the same way I would answer the question would I ever spend money on plastic surgery. It may be easy for me to say because I’m not a celebrity or politician. I would rather people choose to follow me based on what I tweet about, not for how many people already follow me. It may be a slow climb to 1million followers (if Twitter is even around that long for me to get to this number), but it would be a genuine climb. In a world of phonies and spam, I’m thinking genuine work will bring genuine followers.