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How many languages is your favorite book in?

Books! Nearly everyone reads them all over the world.

And for some insight on what titles we’re all reading across the globe, the folks at 7 Brands put together a list of the 50 most translated books.

Was surprised Dr. Seuss wasn't on here, but then I thought that maybe that rhyming scheme doesn't hold up quite so well in French...Or even non-American English.

Was surprised Dr. Seuss wasn’t on here, but then I thought that maybe that rhyming scheme doesn’t quite hold up so well in French…Or even non-American English.

I’m not shocked about Little Prince, or Andersen’s Fairy Tales. However, I’m a bit surprised the Bible isn’t on here. When I saw the article I readily assumed that it would be one of the first entries. Not because some consider it ultra important, but because when I was in middle school I had a small leather bible (new testament only) and on the first few pages it stated that it was the most translated book in the world.

I thought that maybe it was excluded from the list as it’s not technically fiction, but the Diary of Anne Frank is also listed. So, not sure.

Anyways, it’s not important, as it’s all just fascinating information. That being said, the most interesting takeaway I got from this is that the bunny that I’ve seen so many times before is named Miffy.

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Predicting the future health of client/agency relationships.

Agencies small and large will have their share of difficult clients. New business development teams and executive management perform due diligence to predict if taking on a potential client will result in a healthy (and lucrative) partnership for both parties. But, even the best efforts put forth in this area can’t guarantee that the relationship won’t have hiccups. And that’s for well established clients.

With SXSW starting soon, AdWeek put together a nice flowchart to help agencies determine if a potential would be worth their time.

What if the answer is maybe?

What if the answer is maybe?

Somewhat tongue-in-cheek, it’s obviously not business acquisition gospel. However, I must admit that the flowchart does provide some potentially valuable food for thought for any agency. From considering if the startup is willing to pay, to if they have a “Design Expert” in their company. All good factors, but it seems like one matter that should also be taken into account is whether a company’s purpose and core beliefs (separate from their core business practices) actually aligns with your agency’s.

The chart hints at this with the question “Are they a business of world saving do-gooders?”, but the better client/agency relationships determined if both parties had a similar set of core values right at the beginning.

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Proof HQ, where have you been all my life?

Oh, how I feel for those who worked at ad agencies in the 00’s, 90’s, 80’s, etc. I’m not even entirely sure how I would get work done at my agency without constant access to email. Or the internet.

That being said, I do have experience with some of the relic project tools used by those who have been in the industry a lot longer than I have. I’m talking about job bags.

Job bags, if you’re unfamiliar (and I’m not sure why you would be), are large clear document holders that the creative is routed in.

They looked like this. Only they were as tall as a toddler.

They looked like this. Only they were as tall as a toddler.

 

Account coordinators go from department to department to get sign-offs on creative held in job bags. It’s a great way to keep everything in one place, but there are a couple of downsides:

1) Cumbersome: Those bags were big, and took up a lot of desk space (or floor space).

2) Accountability/legibility: There wasn’t much accountability unless a coordinator stood over someone to ensure they reviewed and signed off. And if everyone wrote feedback on the piece, sometimes it was hard to see what it said, much less know who it was from.

3) Local: If the team was separated geographically (in different states or countries even), it could be a bit difficult to ensure that everyone reviewed the creative before it went to client. Coordinators would need to scan creative, and email to all team members.

And then Proof HQ was introduced to my agency,  and daily life was forever changed.

Proof HQ is an online tool that stores creative projects electronically. Changes can be noted inside of PHQ (much better than writing on a hard copy in a job bag, and similar to making comments on a PDF). If someone does note changes in PHQ, you’re able to see who made the notation, when, and won’t get a headache reading chicken scratch.  The new revised piece can be loaded to PHQ, and a side by side comparison of the revisions can be viewed on screen.

No flipping back and forth between revised and original creative? Yes please!

No flipping back and forth between revised and original creative? Yes, please!

Best of all, the creative is sent via a link to internal agency parties, and the clean version can go straight to clients for their review. Then, the client can mark up their feedback in PHQ. They can even download the straight from the link.

Though it’s not perfect (people can still let a PHQ link sit for a while in their inbox, leading to a bottleneck effect), and the coordinators still have to follow up with all teams about signoffs, there’s accountability, reliability, and convenience with this system. It’s probably one of the better process tools I’ve experienced in my ad life.

In short, I love Proof HQ.

Note: I don’t work for PHQ, sell their products, nor have I received payment for this post. I’m just a bit of a process nerd, and holy moly, this system has helped streamlined my projects immensely.

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What listicle lovers have longed for: ListiClock.

I was in the midst of completing a client project one day, when I pondered a mechanism that would spout out a list of listicles for every moment of the day. That’s essentially why I go to BuzzFeed half the time anyways.

And I went today and saw this puppy:

This is clockmode. From BuzzFeed.

This is clockmode. From BuzzFeed.

“Hmm.” I thought to myself. “Perhaps I shall click it and see what it does.” And I did. What did I find?

All your listicle needs in one handy location.

All your listicle needs in one handy location.

A Listicle Widget. This displays a listicle for every second of the day. For all your listicle needs.

Now, I personally think this thing is genius. It’s a partner piece. For those who don’t understand how the “partners” at BuzzFeed works, it means that an advertiser is providing this service via BuzzFeed in hopes that you associate this brand as a key provider of all the things in your life that make it fun and worth living. In that respect, it’s great.

Now what I would like to see is a ListiClock that churns out a new listicle for every second of the day. Many of those listicles I’ve already read. That’s not sad, is it?