Make money, and help the world.
Yesterday as I was walking to work, I thought about how the conflict in Darfur was still happening and wondered if most people even knew what was going on. No lie. The thought just went into my head and stayed. Though, I guess if more people read Time magazine or actively sought out information about it, they would know.
And, according to this article in the New York Times, special issues are basically a godsend right now for magazines. More advertising dollars go along with the “more coveted” issues of publications as opposed to their duller counterparts. Fair enough. I got to thinking. What if every issue of a publication was a special issue? Hmmm? Hmmm? Kinda like making everyday Christmas. I think this could work with the right marketing.
The "Help the World as You Explore it" Issue. No Kidding. I'd buy it.
Anyways, this news kinda merged with a thought I had about Darfur yesterday. I was walking to work wondering if most people in the world knew about/knew how they could help stop the conflict in the region. It used to get a lot more press when I was in college, but now I’m hard pressed to see it in major newspapers lest I go seek it out on Google. The merging thoughts: What if a major magazine came out with a major special issue on Darfur (not counting that piece that Angelina Jolie did for Time this year) with a lot of publicity surrounding it?
Maybe a new travel magazine like Afar even. I would love to buy that. And, if the magazine gave a donation to a Darfur charity or humanitarian foundation, I would be helping Afar and Darfur at the same time.
Just a thought.
It’s a blog being written by me outside of my country of citizenship.
Why is this relevant?
Walking to work today, I thought about how difficult it might be to be a lucrative travel writer nowadays.
Firstly, there’s no such thing as unchartered land and thus nothing new to write about. And everywhere that has been written about, has been written about at least a million times.
Secondly, there’s so many free travel blogs online. I doubt they’re millionaires. (Though I wouldn’t be doing it for the money, it would be for fun…but compensation for fun is welcome).
Thirdly, most of the travel blogs/stories I see are kinda boring.
That being said, I think one of my new goals will be to write an article for a travel magazine before I’m 26. It’s actually been a goal of mine for a while. Ever since I came to London a couple of years ago. And I keep seeing all of these travel writing competitions and opportunities and think I should really start doing that soon.
It’s partly the reason why I like to see magazines like Afar and Wanderlust thrive.
If I did do it (which I plan to, at some point in the hopefully near future) I couldn’t see it being my only source of income. Which could be a problem.
A new travel magazine at a time when people can’t afford to travel, and ad pages are down for magazines!
I like traveling (been to 6 countries and counting, 7 if you include Canada [which most Americans, myself included, don’t], 8 if you include layovers). And I like magazines. I also like travel magazines, so I am somewhat excited that it’s coming out. Somewhat excited is too strong. I’d say very much interested.
Is there a fake Kyoto somewhere?
They offer a free trial magazine, which I may well sign up here, but I was put through a page where I had to put my credit card details in. Fair enough, but I didn’t feel like fishing in my bag for my wallet, so the trial is going to have to wait.
The site itself doesn’t have much content on it, but according to the links, everything is launching in 2010. By then, the recession will hopefully be over (right? That’s how it works isn’t it?), and people will be buying more ad pages so this magazine won’t sink like most of the other mags closing. Since there wasn’t much content, I took a look at the target audience the magazine is aiming for, and it mainly consists of affluent older people (35-65) who have passports. I fall into the latter at least. But the target audience profile made me think.
This magazine might just make it.
I think we all would probably make it if we just sold things to rich people.