Everyone has 5 love brands.

Bob Kupbens (VP of marketing and digital commerce at Delta) says there are only five brands that a consumer could ever love (love brands), and that airlines aren’t usually one of them.

Delta probably isn't one of your love brands.

Delta probably isn’t one of your love brands.

These love brands, he points are, are essential to one’s life. 

Mulling this over, I started to think of what would be my five love brands. And there’s definitely an airline on it. 

1) Virgin Mobile. I brag about this service whenever I get the chance. Love their products, love the package options, and love how hassle free it is to have this service. 

2) Virgin Atlantic. Best flight experience I’ve ever had. I’d fly any Virgin airline any day…unless Delta was cheaper.

3) Chevrolet. Note, I’ve never even owned one, but I want to own one and eventually I’m going to own one.

4) Target. The shopping experience at Target is unlike any other in a department store catering to the “price conscientious” consumer. According to Bob Kupben, this is definitely a love brand. When people hug you at parties because you work for a company, it’s a pretty good indication that it’s a love brand. 

5) ???

Kupbens spoke at the Ad Age Digital Conference in April, and shared Delta’s aspiration to improve their digital initiatives to help propel the airline into the “love brand” territory. I’m curious to know what most people would consider their love brands, and if they can name more than a couple (I still can’t quite think of what my fifth one would be). 

As far as Delta becoming a “love brand”, it will take more than advertising, which is why the airline is also focusing primarily on improving their operations. This is a key element I feel some companies overlook. You don’t get on the “love brand” list by appearing to be better with the best advertising, media buys, and one-trick-pony tactics. It’s great that consumers love your commercials, but what do they get when they walk into your establishment. It’s good for a company to give back to a community, but is it done only to show how “involved” with a community you are, or is there an actual interest in helping a community that is unrelated to a company’s bottom line?

Becoming a love brand is done by changing the way a company operates, so that the brand consumers interface with on a regular basis is consistent and delivers on the brand promise. I’m hopeful that Delta will be able to become a love brand for many. I love flying Delta. It’s cheap enough, clean enough, and I’ve never had a problem with them.

…Maybe that’s my fifth love brand.

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So I’m not the only one who didn’t get “netbooks”.

Once upon a time, I lived with a housemate who “NEEDED” a netbook. Said roommate already had a perfectly good laptop, but needed a netbook to start and complete their novel. I wasn’t sure how smaller buttons and the absense of Windows software (this was before netbooks came with Windows, but my housemate was competent in Linux), but I assure you these words were said.

Barely enough room to type and short battery life. Perfect to type out that novel...

Barely enough room to type and short battery life. Perfect to type out that novel…

For the price of a netbook, it seemed to me that one of the following was happening in the computer field:

1) Companies had developed very simple hardware that would be able to do a finite amount of tasks.

2) People just wanted to buy cheap portable versions of their laptops (if that makes sense) and use as a throwaway computer, or to say they had the newest development in technology.

3) Both.

Apparently I wasn’t very far off in my skepticism in the netbook’s future. According to this article in Slate, the netbook was a money loser that Apple choose to stay away from. Even with out Apple’s entry into this frontier, I still have my doubts as to how the netbook would have been a viable endeavor (long term anyways) for any company, as it always seemed to be more useful for military applications in my opinion.

By the way, not sure if they ever started their novel, but I’m sure that will need Apple’s next iPad in order to complete it.

Steve Jobs doesn’t hate me and we’ll survive without Flash

The iPad doesn’t support Flash. Yep, that sucks.

Flash is great, but…I can’t say that I’m the biggest fan of sites made entirely with Flash in the first place. Flash is not at it’s best when all HTML and CSS has been thrown out the window. Kind of the same way a site being one big image isn’t suitable. (And yes, I’ve been to sites where blocks of text were one big image, and I despise them). So, I can’t say that I’m all that disappointed if I can’t see a site on my iPad because it’s made entirely of Flash (or mostly).

Will everyone own an iPad in fifteen years? If not, what’s the fuss?

I’m going to assume that everyone with an iPad has another computer something. Laptop, desktop, something that will allow them to view Flash sites on. So, the iPad isn’t the end to all sites made mostly of Flash.

Does this mean that Steve Jobs hates me?

Steve Jobs can't hate me. I LOVE MACS!

That’s what Mat Bisher says via his newly set up site designed for those who agree. There’s a file there you can install in your Flash site that will post an error page whenever someone views your site on an iPad (or mobile Apple product) stating that “Steve Jobs Hates You!”

Will this change Apple’s policy? Doubt it.

I love Flash, and I LOVE Apple. But maybe when someone goes to a site made ENTIRELY with Flash, they’ll wonder:

“Why isn’t there an alternate site made without Flash?”