Twitter has become my e-crack.

Bunny out of a hat from a piece of paper? That's useful!

Bunny out of a hat from a piece of paper? That's useful!

I’ve used Twitter today to find out news about publishing and print and all things related to it.

Most of the news was bad, which is typical.

But, I did find one story that was somewhat interesting/confusing. According to this article link I copy and pasted from brandweek.com, there’s an “Interactive Print” campaign by the feminine care company Always.

Turns out it’s not all that exciting as one would think “interactive print” should be. But would be kinda cool if were more than just holding up a piece of paper at your screen to see a rabbit jump out of a hat.

Maybe something that was relevant to feminine products?

On second though, I don’t think I’d want to see involving that either.