Recently, writers have been asked to write for free at reputable publications (like Nate Thayer and The Atlantic Affair). This is obviously an increasing problem for journalists who earn a living with writing.
Meanwhile, content marketing/native advertising is revealing itself to be the future of advertising (at least in the coming years). However, you can’t just whip up native advertising or content marketing (at least not good quality content anyways). It’s a new area that requires so much time to develop, and the ROI hasn’t been quite defined just yet.
Enter Contently, a new platform linking freelancers with brands wanting to engage on a deeper level with audiences. This is not only promising for companies, but may help instill the notion that just because there’s a proliferation of free content available these days doesn’t mean that writers should be running out of outlets where they can earn what is deserved for quality content.
Contently is paving the way for brands to find writers for content marketing.
The only question left is will content advertising work? Meaning, will the ROI be too low that brands/publishers pull out. Content marketing/Native advertising is relatively new, so we can only see how this new territory pans out for companies in the next couple of years.
My vote is that for right now quality content is king, and so the Contently model helps everyone win: The audience receives relevant quality content, brands reach their audience on a deeper level, and freelancers get paid for doing what they love when so many publishing platforms are unable (or unwilling) to provide the option.
Recently, the statement was made that certain individuals were being asked to perform tasks or get information that was “outside their world”. The statement was made with disdain, as it certain individuals simply can’t be asked to do anything that is not in their wheelhouse.
My career history is pretty clear. Previously I worked in design, and now I’m on the account side. I like knowing different “worlds” in this industry. Some people don’t, and I can definitely agree if it hinders their own responsibilities.
In an ever evolving industry, you can’t hold onto the mantra “not my job” in lieu of embracing brand new areas.
However, considering that advertising/marketing/publishing/ad agencies are changing, it would behoove anyone in these industries to attempt to learn more skills than those currently under their responsibilities or wheelhouse.
I’ve never been one to just aspire to do one thing. When I was designing ads, I became interested in the entire process of publishing/production. If you’re not becoming interested in areas beyond yours in an ever evolving industry, you may find yourself at a disadvantage as the years unfold.
They’re all kaput.
Terribly joke, and it’s really not funny. But Conde Nast has pulled the plug on these titles. This isn’t all that “newsy” considering so many mags are closing, downsizing, or just doing poorly. It’s how the COOKIE is crumbling right now. (See what I did there?)
My only hope is that Afar magazine doesn’t shut down in the next five years. If TimeOut shutters production, I think I’ll cry.