Can Facebook’s Topic Data help make more bust-conscious shirts available?

I hope so, because shirt gape is a problem and the struggle is real.

No matter how expensive or powerful the bra, if I were a size appropriate button-up shirt, it’s not going to fasten it too much further above my navel. Not without incident anyway. Thus, camisoles get called into action if I need to wear an Oxford.

Luckily, I work in an environment where I don’t need to business attire all the time, but this is actually an issue when the occasion does arise. It’s shirt gape, and I’m not the only person who deals with it (though I only recently discovered I wasn’t alone).



Too many button-up shirts gape or bunch. I’d love to buy tops that fit perfectly without any additional assembly needed, as I don’t buy clothes just to sew/staple them later. Why can’t this issue be solved without accessories, DIY options or specially made Shirts that are a little too expensive for being a shirt?

Maybe it finally can.

Companies discover consumer concerns and general experiences through market research (focus groups, interviews, surveys, etc).  With the introduction of social media, companies are able to peek into the problems and experiences people have and why by looking at conversations taking place on twitter, instagram, and even the blogosphere. Social media has helped companies gain access into genuine organic conversations from real people the world over about their daily lives and everything they encounter. Using this information, brands ideally improve related issues with products/services, or understand how to better tailor their communication efforts.

Enter Facebook Topic Data. Introduced this week in the US and UK, it aims to provide companies even more insight into what possible brand/product/service experiences people are having by letting them see what people are saying on Facebook about their brand or possible brand related experiences.

Will The Gap see our pain and make a shirt that doesn't have "the gap"?

Will The Gap see how widespread “shirt gape” is and make more tops that don’t have “the gap”?


The biggest concern with this, of course, is privacy. Do you really want your musings on facebook (shared only with friends) made public to a company who just wants to better sell to you?

To that concern, Facebook is making any information shared with companies anonymous, so brands won’t be able to determine who exactly has said what. However, Josh Constine from TechCrunch shares:

Still, the idea that their private status messages to friends will fuel better ad targeting may irk some Facebook users. There’s no opt-out, and the only way to keep data totally private is to either set posts to be visible to “only me” or not post at all.

Yea, I’d be irked by this as well. That being said, I’d be lying if I didn’t say that one result I’d like to see from all of this is that other women talk about the shirt gap problem on FB, and clothing companies take that as a hint that there’s enough of a market for them to provide button-up shirts that address this issue. In all stores. And not just online.

Who knows. Maybe I’ll be able to start buying Oxford shirts again. I honestly gave up altogether.

The boob-job of social media: Bought twitter-followers

To my genuine surprise, reportedly 71% of Lady Gaga’s twitter base is paid for.

On the one had, it looks like you reach a lot of folks. On the other, isn’t the whole point engagement? I’m thinking “paid for” twitter followers don’t do a heck of a whole lot than inflate your numbers.

Sold! To the buyer who really doesn't want to engage with anyone and is kinda missing the point.

Sold! To the buyer who really doesn’t want to engage with anyone and is kinda missing the point.

For some, the numbers game is a lucrative or psychological one. Celebrities, may need to seem extremely popular to avoid becoming the subject of gossip saying their popularity is on the decline. Fine. However, if you’re Lady Gaga with way too many people adoring you (for reasons I don’t understand), you shouldn’t need any “padding” for your situation. Nonetheless, padding will always help. The more followers she has, the more records she can sell (potentially). And the more followers she has, the more willing others are willing to follow her (potentially).

When the “paid-followers” question is posed for bloggers like myself, or others that work to actual influence and engage with the public, how does paying for followers help? In a sea of people putting money toward plastic surgery (or buying followers), people who work on their personality rather than physical attributes (working on providing quality content and joining relevant conversations instead of inflating numbers) may last longer and get more out of the actual engagement that twitter allows for.

Would I ever spend money to twitter followers? I think I would have to answer that question in the same way I would answer the question would I ever spend money on plastic surgery. It may be easy for me to say because I’m not a celebrity or politician. I would rather people choose to follow me based on what I tweet about, not for how many people already follow me. It may be a slow climb to 1million followers (if Twitter is even around that long for me to get to this number), but it would be a genuine climb. In a world of phonies and spam, I’m thinking genuine work will bring genuine followers.

Twitter has become my e-crack.

Bunny out of a hat from a piece of paper? That's useful!

Bunny out of a hat from a piece of paper? That's useful!

I’ve used Twitter today to find out news about publishing and print and all things related to it.

Most of the news was bad, which is typical.

But, I did find one story that was somewhat interesting/confusing. According to this article link I copy and pasted from, there’s an “Interactive Print” campaign by the feminine care company Always.

Turns out it’s not all that exciting as one would think “interactive print” should be. But would be kinda cool if were more than just holding up a piece of paper at your screen to see a rabbit jump out of a hat.

Maybe something that was relevant to feminine products?

On second though, I don’t think I’d want to see involving that either.