I’m pretty good, but I’m not perfect. I’ve made mistakes that I learned from in my career.
But there’s one that so minor, I’m surprised to see anyone still doing it in 2015. I’ve witnessed account execs drafting emails (originals, reply, or reply-all) with all the recipients listed in the addressee field. That’s a recipe for embarrassment if you by chance include typos, inappropriate language, or unverified information and the email is accidentally sent.
Yep. Recipe for disaster.
How do I know this? It’s one of the aforementioned mistakes I’ve made. And once you hit send (sometimes by mistake), that typo or accidental profanity is sent along with it.
It’s so simple to avoid this embarrassment. When replying to an email, remove all the recipients. After you’ve drafted your response, give it a glance to ensure there are no errors. Then add all the recipients back in.
Whatever you do, don’t let premature send happen to you.
Recently, writers have been asked to write for free at reputable publications (like Nate Thayer and The Atlantic Affair). This is obviously an increasing problem for journalists who earn a living with writing.
Meanwhile, content marketing/native advertising is revealing itself to be the future of advertising (at least in the coming years). However, you can’t just whip up native advertising or content marketing (at least not good quality content anyways). It’s a new area that requires so much time to develop, and the ROI hasn’t been quite defined just yet.
Enter Contently, a new platform linking freelancers with brands wanting to engage on a deeper level with audiences. This is not only promising for companies, but may help instill the notion that just because there’s a proliferation of free content available these days doesn’t mean that writers should be running out of outlets where they can earn what is deserved for quality content.
Contently is paving the way for brands to find writers for content marketing.
The only question left is will content advertising work? Meaning, will the ROI be too low that brands/publishers pull out. Content marketing/Native advertising is relatively new, so we can only see how this new territory pans out for companies in the next couple of years.
My vote is that for right now quality content is king, and so the Contently model helps everyone win: The audience receives relevant quality content, brands reach their audience on a deeper level, and freelancers get paid for doing what they love when so many publishing platforms are unable (or unwilling) to provide the option.
Once upon a time, I lived with a housemate who “NEEDED” a netbook. Said roommate already had a perfectly good laptop, but needed a netbook to start and complete their novel. I wasn’t sure how smaller buttons and the absense of Windows software (this was before netbooks came with Windows, but my housemate was competent in Linux), but I assure you these words were said.
Barely enough room to type and short battery life. Perfect to type out that novel…
For the price of a netbook, it seemed to me that one of the following was happening in the computer field:
1) Companies had developed very simple hardware that would be able to do a finite amount of tasks.
2) People just wanted to buy cheap portable versions of their laptops (if that makes sense) and use as a throwaway computer, or to say they had the newest development in technology.
Apparently I wasn’t very far off in my skepticism in the netbook’s future. According to this article in Slate, the netbook was a money loser that Apple choose to stay away from. Even with out Apple’s entry into this frontier, I still have my doubts as to how the netbook would have been a viable endeavor (long term anyways) for any company, as it always seemed to be more useful for military applications in my opinion.
By the way, not sure if they ever started their novel, but I’m sure that will need Apple’s next iPad in order to complete it.